Internet/Web 2.0/Social Media Strategy

e-Business Greenlight

CIO Confidant™

The Technology Diet™

Public Speaking

Internet/Web 2.0/Social Media Strategy
Competitors can put you out of business with ideas you've never even considered - especially if they leverage some of the newwer Internet technologies like social media. Strategic planning forces you to pay attention to what is going on in the world - and in your business.

Many businesses avoid strategic planning because it's often seen as a "sticky", complex process that costs a lot of money and saps the time and energy of senior management.

The bad news is: your competition is probably already using social media. And, what's worse, some of their clients (i.e. your target market) are engaging with them through their social media platforms. The good news is: 95% of your competition is probably using social media incorrectly - but, you've got a chance to do it right.

We hate to beat a familiar drum but, "If you don't know where you're going, any road..." Well, you know the rest.

We've identified the combination of strategies and tactics that have led to a 25% increase in business growth.

Wanna know what they are? We'd love to tell.

e-Business Greenlight
Before you can focus on growth, you need to capitalize on as many areas of opportunity as you can - this includes the Internet.

This program shows you step-by-step how to use online technology to increase quality lead generation, improve relationships with clients and solidify your expert status.

If you are a decision-maker who is totally flummoxed by social media/web 2.0 and what it means to your organization, inquire about eBusiness Greenlight today or give us a call at 914.377.0600.

CIO Confidant™
Here's the scoop: CIO's have large egos. There we said it. But, it's OK. In most cases they're well-deserved egos. It's not so much about the project failing as it is about them needing to avoid presenting a solution that isn't really solution at all. CIO's need a confidential sounding board. Someone who's not afraid of them and will give them honest, unbiased feedback and advice like a peer - but minus the embarrassment of having to publicly ask for help. We 'get' you. We're here to help...and, it really is OK.

The Technology Diet™
Most businesses are like most people. They're either malnutritioned - they don't have the correct amount or the right type of food (technology); or they're obese - they eat (buy) too much of the wrong things and it's just sitting around weighing them down.

Taking the right approach toward technology is exactly like taking the right approach to good health: you have to eat right (invest in the right technology), exercise (*use* the technology you have), weigh yourself regularly (find a way to measure results during regularly scheduled check-ins).

Feeling a bit too thin or too bloated? Check out the upcoming Technology Diet Intensive Program or give us a call today (914.377.0600)

Need a Technology Speaker that Doesn't Speak Geek?

Lena L. West

• Award-winning International Technology Expert & Speaker
• Named one of "The 25 Women of Silicon Alley"!

Lena West speaks in 'plain English' to make complex technology and business concepts easy to grasp. An uncanny mix of realism, business acumen and sense of humor all translate into actionable ideas that you can take back to your office and implement right away.

Sought out by such organizations as BlogHer, Syracuse University, Service Corps of Retired Executives (SCORE), Association for Women in Communications, Tavis Smiley Presents!, Women's Enterprise Development Corporation and numerous local groups, West is skilled at maximizing podium time and delivering critical information that makes a noticeable difference.

Lena is equally at home as your keynote speaker, a panelist or a webinar guest. With over a decade of business experience, she recognizes the inherent link between technology and business - and how the two feed off one another.

Selection Sample of Topics

Leveraged Technology = Business Growth
This topic focuses solely on how to leverage technology to grow the business. Using technology to process orders and stay in touch with clients are a few outtakes from this presentation. All participants will receive relevant hand-outs and a free copy of the Technology Planning & Strategy Guide.

Technology: Your Silent Business Partner
This presentation concentrates one how business owners can use technology to be that extra helping hand so many need. There is an emphasis on streamlining processes and using technology as a competitive tool. All participants will receive relevant hand-outs and a free copy of the Technology Planning & Strategy Guide.

Maximizing Technology: Spending More is Not the Answer
For some reason, we mistakenly believe that if we throw money at a problem it will go away. This talk will debunk myths about technology spending and will get attendees focused on maximizing the technology they currently own. You don't need a million bucks to look like a million bucks. All participants will receive relevant hand-outs and a free copy of the Technology Planning & Strategy Guide.

Click here for link to Lena L. West's bio

If you would like to book Lena for a speaking engagement, please call +1 914.377.0600 or email contact at xynoMedia dot com.