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Internet & Social Media Strategy

Social Media Auto Pilot

Public Speaking

"Lena West is truly a genius when it comes to helping you maximize your ideas, and create a completely airtight, ready-to-roll, super-profitable AND fully automated Net business. Her consulting helped me create a product that is by far my most profitable ever - it's lifted my business into a whole new realm. Thanks, Lena … you're amazing!'
-- Suzanne Falter-Barns, www.GetKnownNow.com

Internet & Social Media Strategy
Competitors can put you out of business with ideas you've never even considered - especially if they leverage new Internet technologies - like blogs, podcasts, online communities, RSS feeds and widgets. A strategic approach to engaging in social media ensures that you pay attention to what is going on in the world - and in your business.

Many businesses avoid strategic planning because it's often seen as a "sticky", complex process that costs a lot of money and drains time and energy.

The bad news is: your competition is probably already using social media tools. And, what's worse, some of their clients (i.e. your target market) are engaging with them through their social media platforms. The good news is: 95% of your competition is probably using social media incorrectly - but, you've got a chance to do it right.

We hate to beat a familiar drum but, "If you don't know where you're going, any road..." Well, you know the rest.

We've identified the exact combination of strategies and tactics that result in increased visibility, solid expert status, better customer connection and service and even business growth.

Wanna know if they'll work for your business? We'd love to tell you.

Social Media Auto Pilot
Using social media the right way is simple, but it's not easy. It requires time, energy and an intricate knowledge of resources.

During this program we work with you for two days to deliver a blog or a podcast for a whole year! There's no catch. 100% of the content comes from you. No one writes anything for you and you approve all content before it becomes public.

This service includes blog building or podcast editing, monthly 'plain English' reports (you don't get a bunch of numbers to parse through), comment and trackback management and engagement advice and support.

If you are a business owner who realizes that you need a social media presence but, you don't have the time or inclination or if you're totally flummoxed by social media and what it means to your company, inquire about the Social Media Auto Pilot program today or give us a call at 914.377.0600.

Public Speaking

Need a Technology Speaker that Doesn't Speak Geek?

Lena L. West

Award-winning International Technology Expert & Speaker
Named one of "The 25 Women of Silicon Alley"!

Lena West speaks in 'plain English' to make complex technology and business concepts easy to grasp. An uncanny mix of realism, business acumen and sense of humor all translate into actionable ideas that you can take back to your office and implement right away.

Sought out by such organizations as BlogHer, Syracuse University, Service Corps of Retired Executives (SCORE), Association for Women in Communications, Tavis Smiley Presents!, Women's Enterprise Development Corporation and numerous local groups, West is skilled at maximizing podium time and delivering critical information that makes a noticeable difference.

Lena is equally at home as your keynote speaker, a panelist or a webinar guest. With over a decade of business experience, she recognizes the inherent link between technology and business - and how the two feed off one another.

"Lena offered real Web site resources and great concrete examples to frame her more theoretical statements and ideas. I've heard about Twitter and Facebook for a long time, but still felt they were better for big corporations. Lena put into perspective the practicality of using these resources for small businesses, too."

"The session was fun and engaging and your presentation style is phenomenal! It's so important to keep an audience engaged and involved. You certainly accomplished that and it was clear that you "tell it like it is."
-- Renay M. Picard, VP of Marketing, Basho Technologies, Inc.

"I felt that I got a "primer" on how to incorporate social media into my business development plan. Lena is clear, to the point and down to earth. And she knows her stuff. Great presentation!"

"[You were] exciting, fun, a great resource, informative, inspiring, knowledgeable, engaging, professionally impressive...just wonderful. Thank you, thank you. You made such a mark...thank you."
-- Persephone Zill, Women's Enterprise Development Corporation

Selection Sample of Topics

Social Media Basics
Social media is confusing. New social media tools and services launch daily and if seems as if everyone wants you to try something different. In this presentation, you'll learn the difference between a blog and an online community and you'll learn which tools produce which types of results so your next step is crystal clear -- even if you have a business with all local customers. All participants will receive relevant hand-outs and a free copy of the Social Media Strategy Blueprint.

Social Media & Time Management: Finding the Time to Engage
If you're busy and don't think you have time to "do" social media - then this presentation is for you. It is - quite simply - the busy business person's answer to social media. There is a special concentration on how and where you can find the time to use social media tools like blogs, Facebook, Twitter, etc. Lena will share her "flexible structure" system that will show you a simple way to use social media without wasting your valuable time. She'll show you how to select the right social media tool(s) based on your overall business goals. Social media tips and short cuts will also be revealed. All participants will receive relevant hand-outs and a free copy of the Social Media Strategy Blueprint.

Your Social Media Strategy
This topic focuses solely on how to create your own social media strategy -- all without condescending tones or jargon. The effective and strategic use of blogs and social networks are a just few outtakes from this presentation. All participants will receive relevant hand-outs and a free copy of the Social Media Strategy Blueprint.

The ROI Conversation: Benchmarks, Budgets & Benefits
When it comes to social media, your return is directly proportional to your investment. This session will show you how to look for pay-off in other key areas and focus on a different type of "currency", which tools produce which types of results so your next step is crystal clear and what metrics to track to tell if your efforts are winning or sinking. All participants will receive relevant hand-outs and a free copy of the Social Media Strategy Blueprint.