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Our Approach

Leadership

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xynoMedia represents the culmination of decades of consulting for Fortune 500 companies. We worked exclusively for 'them' until one day, we had a hunch that smaller businesses could apply these same principles, on a smaller scale, and really win. And, we were right.

Since 1997, we have been helping business owners just like you clear hurdles, get "fit" and grow.

 

 

 

Our Approach

We understand business AND technology. Many consultants don't take the time to really examine how the client is currently using technology or what their business goals are. We know that with every technology improvement, it will affect your operations in some way. We identify what that effect is, bring it to your attention and if it's within our realm, we make suggestions on how to address it.

We don't "set up shop" for an eternity. The chief complaints about consultants is that they take the first month to understand the client's business. Well, we're not trying to be experts in your business. We need to know the basics and we believe in co-creating successful projects with our clients. If something isn't going to fly because of some obscure industry nuance that we're not privy to, we'll rely on you to say "this is great but, this isn't going to work because...".

We like the "thrill of the kill". We want to get in, address the issues, repair what's broken/get you back on track, help you create a plan for the future, and offer your management/maintenance or regular "check-ups" and move on.

We stand behind our work. Our services net you greater results, greater benefits, and greater measurable return on investment than any other product or service you could purchase. We believe this whole-heartedly stand behind it. We are committed to earning your trust and satisfaction in the process of working with you. When you work with us and follow our recommendations to the letter, we fully expect that your business will operate more smoothly and you'll be operating from a proactive standpoint - not reactive. If, after diligently applying our expertise, that doesn't occur starting the moment the project is complete, you are entitled to a 100% refund.

We're also strategists as well as implementors. There's nothing worse than being told you need to do something and then the consultant doesn't have the resources to implement their own suggestions. We think that's unconscionable.

Return on Investment (ROI)...we're always focused on the bottom line. If there's a better way to do it, we'll find it. And, if you already possess the technology to implement some of our suggestions, we'll know that, too. We've saved our clients tens of thousands of dollars by identifying their needs and noticing that they already have the technology needed - they just had to re-use or multi-purpose something they thought only had one use. We're good a ferreting out multiple-solutions using existing technology.

We're future-thinkers. We think it's stupid to implement a technology solution and have to revisit that same solution a year later simply because you've grown. We provide you with technology solutions that will grow as your business grows.

We're un-biased and product agnostic. We don't have quotas to meet so we're going to recommend and ultimately implement the solution that's best for the client. If an open-source solution is best, we'll suggest it. We're not scared of helping you to be CAREFUL early - and alternative - adopters.

We focus on benefits, not just features. We think it's great that we'll come and walk through a client's office when doing security audits. We think it's BETTER that a client's bottom line is boosted by our work. That's what counts.

We listen. Many consultants watch the client's lips move and do what they want to do anyway. If the client says an approach won't work (and can "prove" it) we listen, probe, adapt and start looking for other solutions.

We're a blank slate. We don't believe we have all the answers. We don't have pre-set solutions or "packages". We believe that if we walk in thinking we have all the answers, our minds are closed to alternate, money-saving solutions and with that mind set, we can't possibly offer the client all that's possible - we'd just be offering what's in our brains..and we don't know everything.

We speak in "plain talk". No vague tech jargon here.

We know clients have budgets. Many consulting firms will promise that their work will be on time and within budget. Good projects that have lasting value ALWAYS change timeframes. That doesn't mean 2 years later but, timeframes do change. Budgets should not.


Leadership

Executives:

Lena L. West, Founder & CEO (click for bio in PDF format)
LWest at xynoMedia dot com

Staff:

Kim Carson, Public Relations & Media Director
KCarson at xynoMedia dot com


Advisory Board:

James Riley, Boy Blue Casual

Karen Kahn-Wilson, Ed. D., WomenCentric™ Enterprises

Donna Coles, Correct Choice HR Consulting


Media Coverage
ABC World News Now
USA Today
Inc. Magazine
IT Manager's Journal
Inc. Magazine
Fortune Small Business Magazine
iQ Magazine
Entrepreneur Magazine
New York Newsday
Small Biz Computing Magazine
Small Business Technology Magazine
Computerworld Magazine
Small Biz Growth Magazine
Bay Area Business Woman Newspaper
Betty Magazine (UK)
Black Enterprise Magazine
The Network Journal
Precious Magazine
Telecommunications Development Fund Magazine
Westchester County Business Journal
Westchester County Business Journal - Techonomy section
Alley Cat News Magazine
Nosotras Magazine
The Witchita Eagle
TechRepublic.com
Office.com
NetBusiness.com
NetworkWorldFusion.com
ITWorld.com
1099.com
MBE Magazine
Profit (Oracle)


Work Here

Working at xynoMedia, you don't just learn about technology - you learn how businesses operate.

The xynoMedia staff:

  • is happy, fulfilled, committed to excellence and is free to be creative and bring new ideas to the table (no, really, we mean it!)
  • knows that you never present a problem without also presenting two or more solutions
  • is engaged in projects that build on our core competencies and successfully refer out any projects that are not
  • pride themselves on getting it right the first time
  • happily go the extra mile (within reason...)
  • knows there's a fine line between being competitve and being a back-stabber (the later is simply not tolerated)
  • is gung-ho about being part of the collective solution to the consulting industry's challenges.

We believe in and practice Right Action - the right people at the right time doing the right things for the right reasons.

Because of our commitment to excellence, we take the stigma out of being technology consultants and bring pride back to the profession.

If this sounds like the type of company you'd like to work for, we're hiring consultants on various levels:

  • Engagement Consultants
  • Strategic Analysis Consultant

Send your resume with a non-boilerplate cover letter to:
recruiting at xynomedia dot com.


 

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